Enterprise Integrated Campaign Manager

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

Anthropic is seeking an Enterprise Integrated Campaign Manager to design, orchestrate, scale, and measure integrated marketing campaigns that support our Enterprise business priorities and drive demand, adoption, and expansion across our most strategic customer segments. As a key member of our marketing organization, you'll build the campaign frameworks and cross-channel motions that connect our content, physical events, digital programs, and account-based efforts into cohesive journeys that move enterprise buyers from awareness to activation.

This role requires a sophisticated understanding of B2B marketing with demonstrated success in integrated campaign strategy and execution across the full customer lifecycle. You'll develop and execute comprehensive campaign strategies in partnership with Sales, Field Marketing, Product Marketing, Partner Marketing, and Digital teams, creating compelling programs and flywheel motions that empower the Enterprise Sales team to achieve their pipeline and revenue targets.

Enterprise represents one of our largest growth opportunities and our most nuanced challenge, a segment where long sales cycles, complex buying committees, and industry-specific requirements demand campaigns that are deeply orchestrated rather than one-size-fits-all. You'll work closely with Product and Field Marketing, the broader Integrated Campaigns team, and cross-functional partners to ensure campaigns directly support demand generation, customer adoption, and strategic account expansion.

Key responsibilities

Design and lead integrated campaigns across customer segments, establishing scalable frameworks and processes that connect digital, events, content, and ABM channels into cohesive buyer journeys

Drive full-funnel campaign initiatives across core Enterprise priorities, industries, and segments, adapting strategies for diverse buying committees and enterprise purchasing behaviors

Create and implement campaign programs including thought leadership moments, digital nurture streams, webinar series, executive engagement programs, and ABM activations

Partner closely with Field Marketing to align campaign programs with territory and account-specific goals that directly achieve pipeline, adoption, and expansion targets

Optimizing programs to measurement frameworks including lead scoring, attribution models, and ROI reporting to demonstrate campaign impact on demand, adoption, and revenue

Collaborate with global Marketing teams to ensure Enterprise campaigns align with company-wide strategy while meeting segment- and industry-specific needs

Coordinate with Product Marketing and Solutions Marketing to ensure consistent messaging and positioning across all campaign touchpoints

Manage campaign resources including agency partners, vendors, and internal creative and content teams to deliver programs on time and on budget

Build and manage campaign budgets with strong financial discipline and ROI focus

Drive continuous improvement through post-campaign analysis, stakeholder feedback, and data-driven optimization

Minimum qualifications

Demonstrate deep understanding of B2B enterprise sales cycles and buying processes - experience working within software companies is required for this position

Have a track record of successfully building and scaling integrated campaign programs that span digital, events, content, and ABM channels

Have strong analytical skills and a data-driven approach to campaign optimization and attribution

Have demonstrated success in contributing to significant demand, adoption, and revenue goals through integrated market …